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MILLER LITE KICKS OFF FOOTBALL SEASON WITH FREE RIDES FOR EAGLES FANS

Miller Lite Free Rides Available on Broad Street Line for Eagles Home Opener From 4 p.m. to 1:00 a.m.

August 31, 2018

Coming off a win in the Big Game, and for the sixth consecutive season, the Original Light Beer is providing free rides on SEPTA's Broad Street Line to Eagles fans for the home opener on Thursday, Sept. 6.

Miller Lite, in partnership with SEPTA and Muller Inc., will sponsor free rides on the Broad Street Line between 4 p.m. and 1:00 a.m. for the Eagles-Falcons game, which kicks off at 8:20 p.m. Thursday, Sept. 6 at Lincoln Financial Field.

Since this partnership began in 2013, Miller Lite has provided more than 230,000 Free Rides to Eagles fans.

"Following their winning season, we want Eagles fans to continue to Celebrate Responsibly," said Diane Wagner, alcohol responsibility manager for MillerCoors. "We're proud to partner with SEPTA and Muller Inc. for the sixth year in a row to offer football fans transportation on their first home game of the season."

Fans traveling to the Eagles home opener can access Free Rides on Thursday, September 6 from 4 p.m. to 1:00 a.m. SEPTA's Broad Street Line travels from Center City Philadelphia to Lincoln Financial Field, providing fans with easy transfers from SEPTA's buses, Regional Rail trains, the Market-Frankford Line and PATCO. Lincoln Financial Field is served by NRG Station. More information about SEPTA Sports Express Service is available online at www.septa.org/events/sports.html.

"The Free Rides program, courtesy of two of our great partners Miller Lite and SEPTA, has been providing safe and convenient transportation to our home opener for years now," said Philadelphia Eagles President Don Smolenski. "We are pleased that Eagles fans will have the opportunity to take advantage of this special offer once again, as we prepare to kick off the 2018 NFL season at Lincoln Financial Field on Thursday, September 6."

"The Broad Street Line is the best route to all Eagles games and we're partnering with Miller Lite to offer free rides to kick-off the football season," said SEPTA General Manager Jeffrey D. Knueppel.

"Once again we are thrilled that two of our partners, Miller Lite and SEPTA, have teamed up to provide Eagles fans with a free ride to and from our home opener," said Sandra Muller, Muller, Inc. President.

Since the Free Rides program's inception more than 30 years ago, safe rides have been provided to more than six million people in 27 communities. The program has earned the full support of state and local law enforcement and is part of MillerCoors 2025 goal to implement impactful programs to prevent drunk driving in every market where the company sells beer.

During the 2018-2019 professional football season, Miller Lite Free Rides will also be offered in Atlanta and discounted Uber rides will be available in in Charlotte, NC; Chicago; Cincinnati; Green Bay, WI and Nashville, TN. For more information, visit https://www.millerlite.com/doing-good.


About MillerCoors

Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. Miller Brewing Company and Coors Brewing Company brew national favorites such as Miller Lite, Miller High Life, Coors Light and Coors Banquet. MillerCoors also proudly offers beers such as Leinenkugel's Summer Shandy from sixth-generation Jacob Leinenkugel Brewing Company, and Blue Moon Belgian White from modern craft pioneer Blue Moon Brewing Company, founded in 1995. Beyond beer, MillerCoors operates Crispin Cider Company, an artisanal maker of pear and apple ciders using fresh-pressed American juice, and offers pioneering brands such as the Redd's franchise, Smith & Forge Hard Cider and Henry's Hard Sodas. Tenth and Blake Beer Company, our craft and import division, is the home to craft brewers Hop Valley Brewing, Revolver Brewing, Saint Archer Brewing Company and the Terrapin Beer Company. Tenth and Blake also imports world-renowned beers such as Italy's Peroni Nastro Azzurro, the Czech Republic's Pilsner Urquell and the Netherlands' Grolsch. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter at @MillerCoors.

MEDIA CONTACTS:

Eric Speicher
(312) 995.7418
Eric.Speicher@olson.com

Marty Maloney
(312) 496.5669
martin.maloney@millercoors.com

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