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SEPTA kicks-off support for Eagles at start of new NFL Season

Manuel McDonnell Smith
Public Information Manager

As Eagles fans gear up for a hopefully record-breaking 2013-14 NFL Season, SEPTA is partnering with our employees, the team, and the region to support the hometown team in another run for the Super Bowl.

This month, riders on SEPTA's buses, subways, and rail cars are being feted with special full-sized vehicle wraps celebrating the unique passion Philadelphia's fans show for football. In bold print, each of the full size ads boast team special messages supporting the team, including "Life, Liberty, and the Pursuit of Quarterbacks" and "The World's Greatest Fans Ride this Train". Each of the messages are accompanied by Philly-esque bylines including "Not applicable for fans of Dallas, New York, Washington, or any non-Philadelphia Team" and "Maintain two car lengths from this vehicle. Dallas fans make it four". The ads, which exceed 80-inches tall on the rail fleet, were installed with the support of the Philadelphia Eagles and SEPTA Advertising Management Firm Titan 360.

In addition to seeing the specially-wrapped vehicles on the roads & rails, fans can continue to count on using all SEPTA vehicles for safe fast, and reliable service to and from each home game. On the Broad Street Line, fans can "fly" from Fern Rock and Center City using frequent regular service to AT&T Station which is directly adjacent to Lincoln Financial Field. In addition, 10 sports express trips will supplement quick service to the stadium.

Supporting the team is a "natural fit" for SEPTA explains Authority Marketing Director Elizabeth Bradford, "Eagles Fans are SEPTA Riders" she says. "On game days, the Broad Street Line becomes a sea of green because it offers quick service & unbeatable convenience to Lincoln Financial Field without parking hassles or lengthy traffic jams". Bradford also says the partnership has other benefits for the region. "The Eagles' GO GREEN mission is a close match to SEPTA's own mission of sustainability. We have a shared goal to create and sustain programs that promote the quality of life in our region and improve our impact on the planet." It's an attractive combination, SEPTA & The Philadelphia Eagles, that results in a win for the region and all of our fans.

The football festivities continue beyond our vehicles. Through a partnership of the team, and our marketing department, fans will be able to extend their game day experiences through special games hosted at the Lincoln Financial Field Headhouse says SEPTA's Chase Wert, who helps to host the authority's marketing activities. "Fans can play our new and improved bus toss game to win prizes including SEPTA shirts", he explained before making a prediction about fan frenzy for this year's team "As we get further into this year's season, it will be nice to think that under every Eagles Jersey, there will be a SEPTA rider t-shirt", he says.

Wearing an official team jersey is Eagles Outside Linebacker Connor Barwin, who is expected to add depth to the team's offensive line this year is also making some "plays" for SEPTA. The proud owner of a SEPTA-pass, Barwin is already a fan of the system publically proclaiming that it's his preferred way for getting from his home in Center City to Phillies Home Games. He's taken his enthusiasm for transit to the airwaves by recording a SEPTA promotional ad with Eagles Announcer Merrill Reese that's already begun airing on sports talk station 610 WIP. There are also plans for him to participate in additional SEPTA promotional appearances in the future. If all of our dreams as Eagles fans come true, hopefully one of his appearances will be alongside this NFL season's Vince Lombardi Trophy.

Eagles Mascot "Swoop" holds up his latest fashion addition, a SEPTA "Ride It" T-Shirt

Eagles fans can show their pride all week long, while riding one of the specially wrapped team trains. This Regional Rail car is pictured at Market East Station.

The special wraps are also on the Broad Street Line, which provides direct service to Lincoln Financial Field via AT&T Station.

There are multiple wrapped cars on the Broad Street Line. You can catch one either in local service, or in "Sports Express" service on game day.

Bus riders also have their own special fleet of "Eagles Pride". We captured this one right before it left for it's route out of SEPTA's Midvale Depot.